The Meadowlands Sports Complex and American Dream Mall are two major entertainment and employment centers in Northern New Jersey. Located in East Rutherford, this combined complex is the location of MetLife Stadium, the Meadowlands Racetrack, and the newly opened American Dream Mall. As such, it is an area where multiple individuals with disparate interests come together from the entire New York Metropolitan Area and beyond. This includes occasional visitors for concerts or a trip to Big Snow at American Dream, more frequent visitors like season ticket holders for sporting events, as well as all of the employees who work in the area.
As the Meadowlands Complex draws from an exceptionally large geographic area, it is important to understand why and how individuals travel to the area, and to stratify that data by their trip purpose, trip frequency and size of their travel party as each of these aspects may factor into their decision-making process. This research project proposes a series of surveys of visitors and employees of the American Dream Mall and the Meadowlands Sports Complex during different types of events. The purpose of the surveys is to better understand the decision-making process for choosing a specific mode of access and exit along with their trip purpose, frequency and travel party size and demographic information.