Safety Management

Using humor in roadside Dynamic Message Signs trending idea In Reserve

Recently, towns such as Robbinsville have taken to using humor in dynamic message signs in an effort to warn drivers to slow down, obey traffic laws, drive safely, and otherwise make the road a safer place. Humor might be an effective technique to aid driver memory and reduce crashes and damage to New Jersey roads, as well as increase the effectiveness of passive law enforcement.


(For reference: news article,

Idea Submitted by Richard Rabinowitz

List your Agency /Division / Bureau, County, City Univ. or Other Statewide Planning, Statewide Strategies

Idea Champion - Who at NJDOT, NJ Transit or NJ Motor Vehicle? (if known) Richard Rabinowitz

Why is this a priority and what are the benefits for the State/County/City?

Potential for reduced traffic deaths and less damage to roads, lower pedestrian fatalities
Increases goodwill through humor
More memorable messages

Archive: 2020 Ideas
Archive: 2020 Ideas
Idea No. 168