NJ TRANSIT would like to conduct a comprehensive market segmentation study to identify and quantify discrete personas of both riders and non-riders of our system, in order to develop new products, services and compelling marketing campaigns to drive ridership and revenue.
Showing 2 ideas for tag "bus"
Access Link is a good service provided help the community by picking up and dropping off passengers. Each of these stops take time, especially if a wheel chair is involved. The vans or small busses used have poor fuel efficiency, and they idle during the entire time the passenger is boarding or being dropped off. The air pollution, carbon monoxide, and smell travels over 100 feet during each such stop, inspiring neighbors... more »