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Traffic & Safety

Using humor in roadside Dynamic Message Signs

Recently, towns such as Robbinsville have taken to using humor in dynamic message signs in an effort to warn drivers to slow down, obey traffic laws, drive safely, and otherwise make the road a safer place. Humor might be an effective technique to aid driver memory and reduce crashes and damage to New Jersey roads, as well as increase the effectiveness of passive law enforcement.

(For reference: news article, https://www.nj.com/news/2019/12/only-in-jersey-traffic-safety-served-up-with-a-side-of-attitude-humor.html)... more »

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