Showing 2 ideas for tag "market"
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Better Understanding how Women and Children Travel using NJ TRANSIT In Reserve

According to the National Household Travel Survey, women account for 55% of transit riders in the US. LA Metro's "Understanding How Women Travel" study found that women use the Metro system more. Women are a larger portion of the population. Women have different travel patterns than men and have different commute demands. Similar research by Transport for London's series of reports "Understanding the Travel Needs of... more »
Archive: 2019 Ideas
Reserved
Archive: 2019 Ideas
(@sodonnell) kudos icon +

Multimodal

Comprehensive Market Segmentation Study In Reserve

NJ TRANSIT would like to conduct a comprehensive market segmentation study to identify and quantify discrete personas of both riders and non-riders of our system, in order to develop new products, services and compelling marketing campaigns to drive ridership and revenue.

Archive: 2019 Ideas
Reserved
Archive: 2019 Ideas