Showing 2 ideas for tag "multi-modal"

Multimodal

American Dream Mall and Meadowlands Sports Complex Travel Study In Reserve

The Meadowlands Sports Complex and American Dream Mall are two major entertainment and employment centers in Northern New Jersey. Located in East Rutherford, this combined complex is the location of MetLife Stadium, the Meadowlands Racetrack, and the newly opened American Dream Mall. As such, it is an area where multiple individuals with disparate interests come together from the entire New York Metropolitan Area and... more »

Idea Submitted by Susan O'Donnell, Senior Director Business Analysis and Research

List your Agency /Division / Bureau, County, City Univ. or Other NJ TRANSIT

Idea Champion - Who at NJDOT, NJ Transit or NJ Motor Vehicle? (if known) Susan O'Donnell, Senior Director Business Analysis and Research, NJ TRANSIT

Why is this a priority and what are the benefits for the State/County/City?

The benefits of understanding how employees, occasional, and more frequent visitors decide how to travel to the Meadowlands Sports Complex and American Dream Mall are significant. As a large and diverse regional attraction, the combined Meadowlands Complex has a major effect on the entire regional transportation network, placing strains on the highway system as well as all forms of public transit. By collecting data on the decision-making process for how visitors travel to the combined complex, transportation-oriented agencies in New Jersey can uncover deficiencies in the network and work collaboratively to uncover solutions to transportation problems. This, in turn, could lead to increased economic growth, a reduction in automobile congestion, an increase in environmental quality, and a rationalized transit system that is better suited to the needs of all travelers.

Archive: 2019 Ideas
Reserved
Archive: 2019 Ideas

Multimodal

Comprehensive Market Segmentation Study In Reserve

NJ TRANSIT would like to conduct a comprehensive market segmentation study to identify and quantify discrete personas of both riders and non-riders of our system, in order to develop new products, services and compelling marketing campaigns to drive ridership and revenue.

Idea Submitted by Susan O'Donnell, Senior Director for Business Analysis and Research

List your Agency /Division / Bureau, County, City Univ. or Other NJ TRANSIT

Idea Champion - Who at NJDOT, NJ Transit or NJ Motor Vehicle? (if known) Vaughan Williams, Chief Marketing Officer, NJ TRANSIT

Why is this a priority and what are the benefits for the State/County/City?

In short, this high priority study will help NJ TRANSIT understand why customers choose, or do not choose, to use NJ TRANSIT for their transportation needs.NJ TRANSIT seeks funding to conduct fielding, segmentation modeling, and delivery of both a segmentation model and typing tool.

We believe the return on investment (ROI) on such a study, through the increased revenue, ridership, loyalty and efficiencies it would generate, could exceed 10:1.

Archive: 2019 Ideas
Reserved
Archive: 2019 Ideas