Showing 2 ideas for tag "needs"

Multimodal

Better Understanding how Women and Children Travel using NJ TRANSIT In Reserve

According to the National Household Travel Survey, women account for 55% of transit riders in the US. LA Metro's "Understanding How Women Travel" study found that women use the Metro system more. Women are a larger portion of the population. Women have different travel patterns than men and have different commute demands. Similar research by Transport for London's series of reports "Understanding the Travel Needs of... more »

Idea Submitted by Susan O'Donnell, Senior Director Business Analysis and Research

List your Agency /Division / Bureau, County, City Univ. or Other NJ TRANSIT

Idea Champion - Who at NJDOT, NJ Transit or NJ Motor Vehicle? (if known) Jeannie Kwon, Senior Vice President & Susan O'Donnell, Senior Director NJ TRANSIT

Why is this a priority and what are the benefits for the State/County/City?

Having access to specific research data that accurately reflects how women and children travel, their decision-making process, and travel concerns, at different points in their age, family responsibilities, and employment status, will allow NJ TRANSIT to consider this data for the planning, design and operation of our system and to develop more effective, integrated solutions to address the needs of current and potential future women and children riders.

Archive: 2019 Ideas
Reserved
Archive: 2019 Ideas

Multimodal

Comprehensive Market Segmentation Study In Reserve

NJ TRANSIT would like to conduct a comprehensive market segmentation study to identify and quantify discrete personas of both riders and non-riders of our system, in order to develop new products, services and compelling marketing campaigns to drive ridership and revenue.

Idea Submitted by Susan O'Donnell, Senior Director for Business Analysis and Research

List your Agency /Division / Bureau, County, City Univ. or Other NJ TRANSIT

Idea Champion - Who at NJDOT, NJ Transit or NJ Motor Vehicle? (if known) Vaughan Williams, Chief Marketing Officer, NJ TRANSIT

Why is this a priority and what are the benefits for the State/County/City?

In short, this high priority study will help NJ TRANSIT understand why customers choose, or do not choose, to use NJ TRANSIT for their transportation needs.NJ TRANSIT seeks funding to conduct fielding, segmentation modeling, and delivery of both a segmentation model and typing tool.

We believe the return on investment (ROI) on such a study, through the increased revenue, ridership, loyalty and efficiencies it would generate, could exceed 10:1.

Archive: 2019 Ideas
Reserved
Archive: 2019 Ideas